Lucky

by Jennifer White

 

The conspiracy continues....

 

In a darkened room atop a tall office building in Manhattan, New York, a secret group of women met. The group was so secret that only a few of them even knew who everyone in the room was. Their meeting had a singular purpose: to find more ways to turn men into women.

The grand old lady with the gray hair stood at the head of the table, and called the meeting to order. Today, there was a new member of the group, who had a proposal to present.

"So what is your idea?" asked the leader.

"I had discovered a new method, and an ideal delivery vehicle, so that men will go out and buy our product, and without knowing it, start turning themselves into women. One that is quite addictive, one they will want to go out to the stores to buy. All we have to do is to tell them about it."

"And what is your method for doing this?"

"Beer."

There was a general round of laughter and giggles around the table, as the women chuckled to themselves. They all knew that the men in their lives all loved beer. Why hadn't they ever thought of this before?

"And how does it work?" asked the old lady.

"We will start marketing a new brand of beer. We will lace it with my new formulation. Taken over time, the frequent users will become feminized. They will turn into women."

"What if a woman drinks the beer?" asked one skeptical woman.

"First of all, our advertising campaign will use the most sexist commercials you have ever seen, using young bikini clad women. No woman would ever want to drink this beer after seeing that. But even if they did, our tests show that all they'll get is bigger boobs."

"I'm thirsty already" joked one woman, causing fits of laughter around the room. But this was serious business, and everyone returned their attention back to the presentation.

"Won't the men notice that they're being feminized?" asked one younger woman.

"Think about it ladies. What are the results of drinking beer? A man who has just drank a six-pack gets drunk, and his ability to get aroused goes down. With too much drinking, he can't get it up at all. And if you drink a lot of beer, you gain weight. But rather than the belly, our product will go to different areas as well: their hips, butts, and breasts. When they start to quit drinking it, and lose weight, it will stick to those places. They will get thinner in the tummy, but their boobs will stay big. Their hips, their butts. They will look like women. And that doesn't even take into account what will be going on inside of them."

"So we want to sell this as a cheap, easy to obtain beer" said one woman, "in order to reach a broader audience?"

"On the contrary" said the presenter. "We want to market it as upscale, and exclusive. We don't want more poor women. We want to turn those who are better off. Women with money are the ones who buy the high-end purses, dresses, shoes and cosmetics that our companies all sell."

It was true. These women were all high up in their industries, and more high end customers would be a boon to their businesses.

"Very good. What do you need to get going?" said the leader, after the unanimous vote to go forward with the project.

"We will need several million dollars to buy a brewery, make our product, and then to advertise. We will hit all of the male dominated shows like the super bowl, the world cup and the world series."

"Done" said the leader. "Now just one last question: what will you call this new beer?"

"We shall call it 'Lucky', and our motto will be 'Get Lucky'."

"Make it so" said the gray haired lady, as the others nodded in agreement....

* * *

 

Joe was watching the super bowl. The game was one sided, and that was a little disappointing. But as always, advertising companies rolled out their newest funniest commercials, so that was always worth watching as well. There was one that really caught his attention.

The commercial featured six women, who were playing beach volleyball in skimpy bikinis. They were all built like strippers. When they were done, glowing with sweat, they went to a cooler, and pulled out a six pack of beer. The prettiest blonde with the biggest breasts took her beer, and laid it on her chest, between her breasts. She signed, and said: "When I'm hot, I want a Lucky. And when I have a Lucky, I feel hot."

Then she licked her lips, as the camera zoomed in on the label. As the frame faded out, all you could see was the bottle between her huge breasts, and her smiling lips at the top. The words "Get Lucky" filled the screen, in the same color as her lipstick had been.

Joe got hard just from watching it, and this was the third time it had run! All the guys at his house went silent when it ran, as the gaped at the screen.

"Wow" said one guy.

"I'm going to get me a case of that tomorrow" said another.

"Me too" said Joe. "Me too."

* * *

 

The next day, Joe went to the local party store to get some Lucky beer. He saw the space for it on the shelf, but the shelf was empty.

"Been selling like hotcakes" said the man behind the counter. "Let me check if we've got any more in back."

Joe looked around the store, and gaped at the poster for Lucky, featuring the women playing beach volleyball. There was also a life-size cardboard cutout of the hot babe holding a bottle of Lucky between her breasts. He stared until a few minutes later, the man returned with a case.

"This is my last one, and its not refrigerated. But I'll sell it to you if you want it."

"Sold!" said Joe.

He took the beer home in his car, and put the bottles into the fridge so they'd be nice and cold for later on. Then he went on with his usual routine for a Saturday, mowing the lawn, sweeping up the sidewalk, and doing some chores around the house.

When he came back inside, he was hot and sweaty. He took a quick shower, and changed into some dry clothes. Then he called the local pizza place to order a delivery. When the pizza arrived, he sat down in front of the television, turned on the movie channel, and started to eat.

"Now what goes better with hot pizza, than a beer?" he thought. He went to the fridge, and brought back a nice cold bottle of Lucky. It tasted really good, and he ended up downing six of them during the evening. It must have had a high alcohol content he decided, because he got a great buzz from it. One of those ones where you get so intoxicated, that you don't even get hard when you see the hot babes on the TV. Now that was some good beer! He usually didn't get this wasted unless he was drinking the hard stuff.

 

The next morning, Joe woke up, and found that he had no hangover. That was another big bonus from a high-end beer. The cheap stuff made your head hurt, but he had no problems with Lucky. He decided that he had found his new favorite brand, and would be sticking with it from then on. Plus, there was something about the kick it gave him, which made it way better than other beers.

In just a few days, the case was gone, so he bought another. And another. And another. Soon, he was drinking eight to ten beers a day, and feeling better all the time. That rush he felt go up and down his spine as he drank the beer down made it worth every penny.

The latest case of Lucky he bought had an entry form for a contest on it, so he filled it in, with his name, address, and so on. The contest said that you could get a chance to meet the Lucky girls, so he *had* to do it. He told his buddies, and they all signed up as well. He crossed his fingers, but never heard anything back. Little did he realize what the true purpose of the contest was: to gather the names of the men who drank the beer, and their addresses. Those would come in hardly later on. But this was all unknown to Joe.

 

It was only after a few months of heavy drinking, that Joe noticed the toll it was starting to take on him. Several of his buddies also swore by the Lucky brand now, and the were all drinking a lot. And as you would expect, they had all gained weight.

Joe felt like he was getting *too* heavy, one day, when he was looking in the mirror. In addition to his belly, which had been a little too big to begin with, he was putting on weight around his waist, hips, thighs, and butt. But even more alarming, he was gaining weight in the chest. The area around his nipples was pushing out a bit, making it look like he had little breasts. That was it. He decided that he had to do something about his weight.

Joe cut out the pizza and junk food from his diet. No more chips, no more pretzels, no more fatty fried foods. And he started to exercise more. But after three weeks, he stepped on the scale, and there was not much of a result. But his buddies had all decided to drop weight, and they were having a contest. He couldn't stop trying now.

Joe made a hard choice. He couldn't cut back on eating anymore, since he felt hungry all the time now. So he decided that he was going to have to cut back on the beer. Instead of his usual ten to twelve bottles of Lucky a day, he would try to scale it back to six or eight. It would be hard, but he could do it.

 

Joe went to the gym. He began to jog around the neighborhood. He improved his diet even more, adding in more fresh fruits and vegetables. And now, he started to do a bit better on his weight. He started to shed pounds, and he found that the large pants he had to buy to fit around him were starting to need a belt, since he was getting more slender.

But he realized that he was doing something wrong in his exercise regimen, because while his tummy was getting smaller, with the 'beer belly' starting to disappear, he wasn't losing any weight around his hips or in his butt. With his shrinking tummy, it made his rear look bigger.

Even more alarming, the swelling in his chest hadn't decreased. Instead, it seemed to have *increased*. It was to the point where he felt a little uncomfortable when he jogged, because his breast area would jiggle as he ran. And it showed through his shirt too much.

But then he had an idea: his old girlfriend had a sports bra she used to wear when she ran and stuff. It cut down on the jiggling of her boobs, and it also kind of made them look smaller. So he went out, and although he was very embarrassed, he bought a sports bra for himself.

He put it on in his bedroom, then put his gray T-shirt over the top of it. He knew that it might show through a white shirt, so he picked something darker. You couldn't see it on him, and it did a great job of keeping him from jiggling, *and* keeping his chest flat looking.

Soon, Joe was wearing his sports bra most of the time. He wore it to work, so it didn't look like he had such a large chest under his shirt. He wore lots of bulky clothes over the top, so nobody would ever see it. It made him feel a lot better, but he didn't know what to do about his wide hips.

His tummy seemed to get better week by week, but his hips were almost getting wider still. He looked in the mirror, and his butt looked rounder and fuller too. Standing there in his sports bra, looking over his shoulder at his rear end in the mirror, he shuddered a bit. It almost looked as if he was seeing the rear end of a chick.

 

A few more weeks passed, and things weren't any better for Joe. So he had another idea. The sports bra worked great to conceal his problem up top. He knew that women had other things they used to help hide the fact that they had big butts or thick thighs. He once saw a girlfriend of his wearing a girdle, which had two short legs, which helped make the thighs look slimmer. If he had one of those, not only would it make his butt look less pronounced, but it would help with his thighs.

Joe went to the local discount clothes store, and bought three more sports bras (since his was getting kind of ragged from being worn so much), along with a couple of girdles.

"Panties are on special too" said a saleswoman, who startled him by walking up from behind.

"What?" said Joe, who certainly didn't want any panties!

"I said that panties are on sale today too" she repeated. "While you're buying all that for your wife, you could surprise her with some sexy panties."

"Um, yes. This is for my wife" said Joe, not wanting to admit that it was for him!

"Then she'll love these" said the saleswoman.

Joe didn't want to argue. He just wanted to get out of there.

"Sure" he said.

"Great. Let me go ring you up."

Darn. He was going to go up front, and ditch the panties on the way there. But now the woman was ringing them up too. So now he owned three pair of lacy panties. One white, one red, one black.

 

When he got home, it seemed wasteful to just throw the panties away. Maybe once he started to see a woman in the future, he could give them to her. So he kept them in the bag, and put them in the back of his closet. Then he went to get into the girdle, to give it a try.

The first thing he noticed when he pulled it on, was that it was not going to work with his boxers. It was very tight around the crotch (although the fabric was nice and stretchy, so it wasn't uncomfortable). But his boxers got in the way, and bunched up. So he tried it without them.

That was a mistake, because the fabric wasn't very comfortable against his genitals, and as he moved, it kind of grated there. Suddenly, he had an idea. He went into the closet, got out the panties, and put them on. Then he put on the girdle. Now it all worked. No problem with the loose material on the boxers anymore, and no discomfort from the stretch fabric.

In fact, Joe had to admit that silky panties felt a lot better against his skin, than his boxers ever had. True, it was a little tight in his crotch, but he could live with it. He put his pants on, and was very glad. He looked much better. From then on, Joe wore his panties and girdle every day, under his clothes, in addition to his sports bra.

 

At the end of that first day in the girdle, Joe's genitals felt a little sore, after being pressed on all day. But by the end of the week, he decided that he must be getting used to it, because it didn't bother him anymore. There was only one problem with it: his skin was having some sort of reaction to it, because the hair on his chest was starting to fall out. He would wake up in the morning with lots of hair on the sheets. And when he took a shower, he could see it falling off him as the water washed over him.

He was also upset at the new sports bras he had bought. First of all, they weren't as good as the older one, because his chest almost looked *bigger* now when he looked in the mirror. And the fabric wasn't as comfortable, because his nipples and the area around them looked more swollen now.

Combining that with the loss of hair from them, and it was frightening how much they were starting to look like women's boobs. So Joe hardly glanced at them. It was easier to ignore them, then to think about them. He went about his routine, and gave it no more thought.

* * *

 

Joe was with his buddies, as they watched the ballgame, and drank down a few bottles of Lucky. As luck would have it, a commercial for the beer came on the TV. It was the same group of hot women as the original ad, but Joe didn't think they looked quite as attractive for some reason. He didn't even get hard from watching it this time.

"That's kind of sexist, isn't it?" said his buddy Tim.

"Yeah, really" he replied.

A few months back, had either of them made a comment like that, the others in the group would have jumped all over them, calling them 'wussie' and other names. But now, they were all kind of in agreement that the ad was not very good because it used women as sex object, just to try and sell beer. None of them really noticed how much they had changed on the inside, or what it meant. They looked at their beer bottles differently now, feeling somewhat upset about the sexist advertising. But they loved the product, and continued to consume it.

* * *

 

Other than the beer, Joe had been very careful about his diet. Whereas his buddies were all way too heavy now, he was slim and trim. But he was getting more and more upset. He just could not lose that weight in his rear, nor his hips. The girdle wasn't helping enough anymore, and he felt embarrassed.

Not only that, but even the sports bra was not enough to conceal the size of his breasts these days. He took to wearing bulky sweaters that were shapeless, so nobody could see the bulges underneath. He was seriously considering going to a plastic surgeon, to get liposuction for his problem areas, so they wouldn't be so obvious to see.

 

Joe went to get the mail. In the mailbox, there was the usual bills, junk mail, and something else that had been happening a lot lately: there were catalogs coming to him now for women's clothes. He wondered why these companies would be sending him the catalogs. Where did they get his name for their mailing list?

He wondered if maybe there was a better sports bra, than the one he was wearing. One that did a better job of hiding his bulges on his chest. He opened up one of the catalogs, and started to flip through the pages.

"That's a cute outfit" he said to himself, as he looked at the models posing in their skirts and dresses. He looked through a couple more pages, and saw some other outfits that really looked sharp. Finally, he got to the lingerie section, and looked through it. And there it was: a 'new and improved' sports bra, that claimed to be the best on the market. He immediately filled in the order form at the company's web site, and ordered two of them.

He also ordered a couple of pairs of panties, since his were wearing out. They were also supposed to help make you look shapelier, so perhaps they would hide his weight problem in the hips and the rear better. He checked the box for rush delivery, and put in his credit card info. The web site confirmed the order, and said it would ship overnight, and arrive the next day.

 

Joe was anxious to open the box when he got home from work. He was surprised at the size of the box that arrived at his doorstep. Two bras and four panties should have fit into something much smaller. He took it inside, and went to open it.

There was a form letter inside, which read:

 

Thank you for your order. As a new customer, you have won our web site bonus, which includes

a new outfit and a pair of our exclusive tummy sliming control tops. Congratulations, and thank

your for your online order.

 

Joe looked inside the box. There was his panties, just like they looked in the catalog. Also, there were two bras, but they looked funny to him. They looked more like regular bras than sports bras, and the featured an underwire. Hmmm, that was strange.

Also in the box was his bonus he had won, which turned out to be a burgundy V-neck sweater set, which included a matching elastic waist miniskirt. He set those aside, wondering what in the world he would do with them. He shook his head. Stupid catalog company!

He undressed so he could try on his new panties and bra. If the bra wasn't any good, he would just send it back. First came the panties. They fit nicely, and he immediately liked them. They did seem to make his rear look a little more slim, but it was alarming how they made his front look very smooth. You could barely see just the smallest bit of a bulge between his legs.

Now, he tried on the bra. Having only worn sports bras, this one took a little work to get on, because it closed in the back with little eyelets and hook things. He had so much trouble that he turned it backwards, so that the clasps were at the front of him. He fastened them, then turned the bra around the right way, and put his arms under the straps.

He went to the mirror, and looked at himself. Joe felt horrified at what he saw looking back at him. Instead of making the mounds on his chest look smaller, this bra made them look *bigger*. They looked so full, so sexy, just like a woman's breasts.

"I have boobs" he said out loud.

With the way the panties made his front look flat, the wideness to his hips, the shape of his butt, and his larger looking (and gently uplifted) boobs, he realized something: he looked like a woman. Something stirred inside of him, as he caught a glimpse of the skirt and the sweater sitting on the table. He wondered what he would look like in them

Joe picked up the sweater, and put it on. With is large breasts underneath, it looked very attractive on him. He turned and looked at himself from the side. Wow. Just like a really sexy chick. The sweater was tight, and you could really see the lines from the bra underneath.

Now he picked up the skirt, and pulled it up. In the mirror, he saw a woman staring back at himself. He turned to the side, and he gasped. As a man, the weight in his butt and his hips was a terrible thing. But as a woman, they were just the right size and the right shape to give him the classic curves that every woman wanted.

He realized that with a better hairdo and a little makeup, he could easily pass as a woman. Him! But there was something more: the sight of himself as a woman should have totally disgusted him, and made him want to get out of those clothes right away. But instead, he had the opposite reaction: he felt like he had found his true self, for the first time in his life.

Joe's brain was in a state of flux and panic, as he realized that he fit perfectly into women's clothes. He looked like a woman. And a realization hit him like a sledgehammer: he *felt* like a woman inside too.

 

How was this possible? How could he feel so feminine? He should stop this. He should get undressed, and get into his man clothes. But the skirt looked so cute on him! It made his legs look hot. He turned, and looked at himself in profile. Yes. He really looked cute in this outfit. He couldn't take it off. It would seem sad to hide his fabulous body under some stupid male clothes.

He decided right then and there that he was never going back to men's clothes. He put on a pair of sandals, and drove right away to a shoe store, so he could get something better to go with his outfit. Then he would go to the mall, and pick up some more outfits, and some makeup. Then at home, he could so more shopping online.

Joe made up a shopping list, and set out to begin collecting his new wardrobe of women's clothes.

* * *

 

On Sunday, Joe's buddies came over for the football game. Last week it had been at Chuck's house, so it was Joe's turn to have the guys over. He was busy all day preparing. He baked a quiche, set up fresh cut flowers in vases all over the house, so it smelled nice. He cut up cheese into cubes, and set it artfully on a serving platter along with crackers, and some red grapes for color.

Joe was dusting and cleaning, running the vacuum, and making the place look nice for his guests. The new throw pillows made the old couch look so much nicer, as did the new rugs in front of the doors, and in the hallway. Joe went to the mirror to check his makeup one last time, and to make sure his hair was all in place. It was amazing what you could do with hairspray these days, but he wished he had longer hair, so he could do something prettier with it.

The game started at 1:00, so a little after noon, the guys showed up. As always, they were all hungry and thirst. They walked in the door, and were baffled when they saw the spread on the table. Quiche. Cheese and crackers. Artichoke dip. Veggie ravioli and marina. And a row of wine glasses set out next to two bottles of chilled white wine. All set artfully on top of the new lacy tablecloth, along with the floral arrangement, and the tall scented candles.

"Welcome!" said Joe as he walked up to them, wearing his new brown plaid fall skirt, and brown turtleneck sweater. He was wearing makeup. His nails were painted. His hair was tastefully done, in a cute short but feminine style. He was wearing earrings. He was wearing perfume. None of the guys realized that he was Joe.

"Well hello gorgeous" said Chuck. "Joe didn't tell us that he had a new girlfriend."

Joe cocked his head to the side, and stared at Chuck.

"What's the matter Chuck, don't you recognize me?" he said.

"Um, no" replied Chuck. "Did I ever date you or something? I don't know."

"It's me, Josephine!" he replied.

"Josephine?" said Bob.

"Yes. Your old buddy. What's wrong with you? Why are you looking at me like that?"

"Because you look like a chick. Why are you wearing a skirt?"

"Because this is the new style for fall. Isn't it just the cutest? I was going to wear my leather miniskirt, but it is getting too cold out for that, so wanted to do something that said 'fall colors' instead."

"He thinks he's a chick!" said Bob.

"That's offensive" said Joe. "I'm not a 'chick'. I'm not a 'babe'. We prefer 'woman', thank you very much."

The guys were all scared. Something had happened, and their buddy Joe had gone nuts. He thought he was a woman. He looked like one, and he acted like one.

"Joe, what is going on?" said Chuck.

"I'm getting ready for the football game. What does it look like?" said Joe.

"It looks like you've gone off the deep end. You're a guy!! You're not a woman!"

"Oh yes I am" replied Joe. "It just took a little kick in the panties to realize that I was. And I think that if you take a look inside, you're just like me now too."

"No I'm not!" said Chuck in disgust.

"Really? Take off that football jersey and that bulky shirt. Show us your chest" said Joe.

Chuck shook his head, but he complied.

"Now look at his chest" he said to Bob. "No hair. Large boobs. Big nipples. You weren't like that before Chuck. If you lost some weight, you'd have nice full breasts, like mine."

Joe stuck out his chest to emphasize the point.

"You know, I lost all my chest hair too" admitted Bob. "And I've really swollen up, on top."

"What about your hips? You both have nice wide hips now, like I do. If you just lost a little weight, you'd look great in a skirt. I find that women's pants fit me so much better than men's do now. I have a woman's body. I really am a woman."

The guys just started at him.

"How about shaving? When was the last time you had to shave your faces?" asked Joe.

They both shrugged their shoulders. It had been weeks for both, but they had never really thought about it.

"What about between you legs?" said Bob. "You can't deny that!"

"Have you really looked at yourself?" said Joe. "I mean really? When was the last time you got hard? When was the last time you were big? I bet you're getting smaller and smaller down there too, just like I am. I hardly have anything left. It's pulling back up inside me now, and at this rate, I won't have anything left hanging outside in another couple of weeks."

"He's right" said Bob. "I thought I just looked smaller, because of all the weight I gained."

"Me too" admitted Chuck.

"See? You are the same as me. Now I really thought about this. I bought you both outfits. Lets get you dressed up, and ready for the game."

 

Half an hour later, Chuck and Bob found themselves dressed up nicely, wearing fall fashions from the "woman's" section of the department store, since they were too large to fit into lady's clothes. It had been hard for Joe to talk them into putting on the panties and bras, but once that was done, they quickly accepted their blouses and skirts.

Now the three sat together on the couch, sipping wine, nibbling on cheese and crackers. Joe was telling them about how he dieted and exercised, and both Chuck and Bob promised to lose weight, so they could look prettier than they did now.

At halftime, they decided that the football game was boring, so they turned the channel to the movie station, where a romantic comedy was playing. That was much better, and the three joked, laughed and cried as they watched.

When the evening came, it was time for Bobbie and Charline to go home. They thanked Josephine for the nice party, and promised her to call soon. They had done their nails and put on makeup while they had talked, and both looked pretty now, although somewhat overweight. But that would soon change: they were women on a mission to get into shape by spring.

* * *

 

In a darkened room in Manhattan, New York City, on the top floor of a skyscraper, a secret group of women met to discuss the results of their latest program.

"Report" said the old lady at the head of the table.

"The Lucky Beer product has exceeded our expectations" said the woman in charge of the program. "There are thousands of men all over the country, who have become addicted to the beer, and are turning into women. Sales are up 78% for the mail order catalog company, ever since we started sending catalogs out to everyone who entered the contest."

"Excellent" said the leader.

"Not only that, but these are new women with nothing in their wardrobes. They are all out now shopping for shoes, accessories, cosmetics, clothes and jewelry. Just like natural born women. Our businesses will all profit from all their spending, as they convert their closets from men's to women's clothes."

"With the greatly inflated prices we charge women, of course" said a lady across the table, causing giggles around the room. It was a great contradiction that they could use far less fabric, but charge twice as much for the same clothing item in the women's line, compared to what they could charge men. Women brought in the greatest profits. And now they had a way to increase sales.

"Very good" said the leader. "We will continue to market this product, and one by one they will be converted across the country. Next year, we will go global."

There was a round of applause.

"Next item of business" she said, getting serious again. "Who has an idea?"

"I do" said the woman in the red dress, sitting across the table.

"Very good" said the leader. "Do tell us."

The woman rose, and smiled. Her idea was wonderful, and if implemented, soon there would be a great number of men that would be turned into women, against their will, and there would be nothing they could do about it. She took out her notes, and prepared to speak.

 

 

.....to be continued......

  

  

  

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